TV DOCTORS OF AMERICA
Cigna and the TV Doctors of America Join Forces to Promote Annual Check-ups
For the first time ever, make-believe doctors have been enlisted to save real lives in our new integrated campaign for Cigna, “The TV Doctors of America.”
They look the part. They’ve faked the lingo. But now these well-known actors from some of TV’s most beloved medical shows are using their “skills” to make a difference. How? By urging everyone to go to a real doctor for an annual checkup and take control of their health.
Cigna’s goal is to help save 100,000 lives a year, the number of lives the Centers for Disease Control and Prevention (CDC) estimates would be saved if everyone received his or her recommended preventive care.