Tommee Tippee Has a Solution for Your Old Baby Bottles with The Cutest Cause

In our new campaign for Tommee Tippee, we are showing moms that the Ultra Bottle is the only baby bottle they’ll ever need. Ultra’s innovative design makes their old, inferior bottles unnecessary. Unfortunately, bottles are the one baby item you can’t donate to a needy mom. Good thing there are some babies who could use them: baby animals! That’s why we created The Cutest Cause, a charitable donation that also serves as a highly competitive demonstration of superiority, all culminating in an irresistibly sharable film.

How does it work? The Cutest Cause hang tags on Ultra Bottle packaging in select Babies ‘R Us stores across the U.S. include prepaid shipping labels addressed to the Cincinnati Zoo nursery, which customers can fix directly to the Ultra package and use this to ship out their secondhand bottle donations.