TAKE A BREAK
Take a Break From the Expected with the New York Lottery Scratch-Off Games
Our days are full of ordinary moments. And the same-old same-old gets, well, old. It’s in the most mundane parts of our daily routines that we could really use a playful break from the expected. And that’s where New York Lottery Scratch-Off Games come in. When you play a Scratch-Off Game, your routine suddenly isn’t so routine anymore, giving you a little boost of excitement to your day.
The New York Lottery’s newest advertising campaign supports the entire scratch-off category and encourages New Yorkers to play the games as a way to make the everyday more fun. Category campaign elements feature some of New York’s staple games as a way to reinforce those popular games among those consumers who may be less familiar with them.