HIPPO

A HOLIDAY STORY FROM USPS

The United States Postal Service delivers more e-commerce packages during the holidays than anyone else – roughly 16 billion cards, letters and packages.

This year, they decided to make this impressive fact more tangible by telling a story about a young girl who sees a hippopotamus and is instantly smitten, and parents who rely on USPS for hippo-themed surprises that delight, even as a new infatuation appears.

The “Hippo” campaign feels human and personal while still perfectly capturing how consumers and e-commerce businesses rely on USPS bring the season to life.

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