HALF HOUSE

This Half House Has Full Internet with Fios

Fios is not cable. Only Fios internet has equal upload and download speeds, while cable uploads are much slower.

The “Fios Half House” spot drives home this point of differentiation in a new, fun way that dramatizes a benefit that consumers may not know about. This Fios family lives in a “half house,” but since they have Fios, their half house has full internet, meaning equal uploads and downloads.

The spot, which spans TV and digital, acts as a larger metaphor to show that Fios is the only internet with equal uploads and downloads.

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