The World’s Next Great Technological Innovation is Coming From the Chick-fil-A Cows

In a world dominated by smart phones, apps, bots and drones, the classic hoof-painted signs of cows can only do so much. So this year, the cows are upping their game with the latest in tech innovation, taking their unique self-preservation message to the next level.

Introducing: cowzVR.

These days, virtual reality is all the rage and the Chick-fil-A cows are jumping on the bandwagon. Which is a little unexpected because cows can’t jump. But with the help of some clever technicians, they’ve found a new way to blow some “Hooman Mindz” and tell us to “EAT MOR CHIKIN… IN REALITEE.”

The campaign consists of 3 films, a virtual reality experience, mobile site with streaming VR and 360° video experiences at, limited edition in-store cowzVR viewers, as well as original social and digital content.