A BROAD RANGE OF CAPABILITIES TO MEET TODAY’S BRAND CHALLENGES
Core Brand-Building Capabilities:
Strategy & Planning, Creative, Integrated Advertising Production, Market Research
Integration of Brands into Social Environments, Content Creation & Activation, Experience & Interactive Design, Digital Marketing, Design and Online Brand Extension, Proprietary Performance Analytics, Technology, Mobile App Development
Retail Activation, Shopper Marketing, Mobile Utility, Web Applications, Social Media, Web Design
Specialized Marketing Capabilities:
Youth and Multicultural Marketing, Event Activation, B2B Marketing, CRM
McCann New York’s capabilities are enhanced by being a unit of both McCann Worldgroup, a leading global marketing service company and McCann, the world’s largest advertising agency network. McCann Worldgroup also includes MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
McCANN TRUTH CENTRAL
A global thought leadership unit dedicated to discovering the truths that illuminate the world and help brands make their mark in it.